A systematic audience analysis is conducted to identify the major audience and understand their priorities:
• Parents of children aged 2 to 12
• Live 5KMs around the local Grasshopper Soccer schools
• They are looking for soccer lessons or sports for their kids.
We have crafted the communication that is adapted to the audience’s interest:
Grasshopper Soccer’s program is well structured and focuses on engaging with kids, teaching them soccer skills, social skill development, and most of all creating a non-competitive, active, and fun environment for kids.

The best time to drive enrolments is from school holidays to the beginning of school terms because parents actively search for new activities for their kids during this time.

eSharp recognized how often the parents personally used Facebook Messenger, so we decided to implement a messaging strategy. After the audiences see the ads, they can start the chat straight away by clicking the “Send Message” button to book a free trial.  An automated chat is created to collect the parents’ contact information. Also, the parents have the option to enrol directly by clicking the website URLs at the end of the chat.

The goal of this campaign is to maximize class enrolments. Facebook pixel was installed on the website to track the conversion.

Instead of directing the audience to Grasshopper Soccer’s home page, we direct the audience to the dedicated local school’s enrolment page based on the audience’s physical address. It saves the audience time to search for the schools from the search bar. The strategy proved to work really well, it encourages the audience to enrol straight away without any distractions. The data shows the conversion rate increased by 20%.