White Hat SEO Service
Rank high without breaking the rules
How Does the Search Engine Actually Work?
Behind the scenes, after a search is made, the search engine begins looking for the most appropriate answer from its large database, which contains all the web page content from the internet, and then returns the results based on two major factors:
- The relevance to the user’s query.
- The authority or credibility of the content provided by the page.
The relevance or authority is not decided by the search engine manually. In fact, search engines have employed smart algorithms to calculate the relevance and authority of the content in order to provide users with the most valuable results to their queries that cannot be manipulated.
Search engines are constantly changing with the times, and looking for shortcuts will result in your business being negatively impacted. In eSharp, we only use white hat SEO techniques to improve your search rankings while maintaining the integrity of your website and staying within the search engines’ terms of service.
Plans & Pricing
We put a real focus on driving sales to grow our clients’ businesses, that’s why we receive so many referrals from them.
We treat all accounts like our own and we guarantee:
- The best quality of work with the best price.
- Transparent fix price. No hidden fee.
Pay quarterly and save 5%
STANDARD
$599
monthly
Good for a small business whose customers come from a 3-4km radius.
SEO Audit
Technical SEO
Keyword Research
On-page Optimisation
Google Business Profile Optimisation
Local Directories
Analytics and Reporting
ENHANCED
$1399
monthly
Good for a business that provides services in one city targeting 3 to 5 low competition keywords.
SEO Audit
Technical SEO
Competitor Analysis
Keyword Research
On-page Optimisation
Backlink Building
SEO Content Optimisation
Google Business Profile Optimisation
Local Directories
Analytics and Reporting
PREMIUM
$2599
monthly
Good for a business that provides services in one city targeting 5 to 10 medium competition keywords
SEO Audit
Technical SEO
Competitor Analysis
Strategy Development
Keyword Research
On-page Optimisation
Backlink Building
SEO Content Optimisation
Google Business Profile Optimisation
Local Directories
Analytics and Reporting
ULTIMATE
$4999
monthly
For enterprise businesses who provide services nationwide in a competitive industry targeting 10 to 20 keywords.
Please get in touch with us for a custom solution if you are targeting more keywords. Our standard hourly rate is $100 to $150/hour (depending on the level of skills required) and we provide all long-term customers with a good discount rate.
* GST not included. T&C applies.
Case Studies
Alleviate Health Supports
HVAC Direct
What Are Included
If you are serious about SEO and searching for long-term success, we can assist you.
Keyword Research
With in-depth research and continuous testing, we carefully select the most relevant keywords to target your potential customers.
SEO Audit
We conduct regular health checks to find out the issues that hinder your site from ranking higher and fix them timely.
On-page SEO
We optimize the website contents and HTML behind them to make the website keyword relevant and let this optimized page join the search result ranking.
Content Creation
Creating helpful informative articles will build the trust between you and your users. It will also help you to get more quality traffic to your website.
Local SEO
To increase the visibility of your business within a specific geographic location, especially in the Google map. It can lead to more in-store visits and sales.
Competitor Analysis
SEO is a competition with your competitors. Regular competitor analysis will tell where the gaps between you and your competitors are and how to keep up with your top competitors.
Backlink Strategy
Backlinks are incoming links to a webpage. The more high-quality backlinks you have, the more likely you are going to rank higher in search results. However, bad backlinks will hinder you from ranking higher. That’s why building high-quality backlinks is important.
Technical SEO
This process ensures search engines can crawl and index your website without any issues. There are several aspects involved in ‘Technical SEO,’ including crawling, indexing, rendering, and website architecture.
Analytics and Reporting
Communication is the key to success. We endeavour to provide you with the transparency of how things are moving along. And we value your feedback to ensure we are always on the right track.
Frequently Asked Questions
Feel Free to contact us if you have any other questions.
What is SEO?
Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s UNPAID/ORGANIC result.
What are the differences between white hat SEO and black hat SEO?
Whitehat SEO refers to the use of proper techniques and strategies which appeal to a human audience as opposed to an automated search engine. It is a completely ethical procedure, which promotes positive ratings by search engines and is performed through linking to other websites.
On the other hand, Blackhat SEO refers to unethical strategies that are implemented to achieve higher search rankings and break the rules of search engines. It is often only utilises by those who are looking for a quick boost of their website, rather than a long-term commitment.
How long does it take to see SEO results?
There are a few factors that determine how long it takes to see results, such as how long your website has been around, whether there has been prior SEO experience, and what state your website is in. Usually, you will start seeing results in about 8-12 months. However, for very competitive keywords, it takes 3~4 years to see strong results and a good ranking. If you commit to the long-term process of SEO, at some point, the results may plateau, and then it is up to you to ensure your website is updated with the newest trends to maintain your ranking.
Why does it take time to see the benefits of SEO?
Back in decades ago when SEO started, there were plenty of shortcuts such as keyword stuffing to get higher on search results. However, Google is constantly updating and improving the algorithm to help users to find the information they are looking for instead of finding the websites that knew the cheat codes. That’s why it became more challenging to rank, and it also started to take much longer time to see the results of SEO.
A website must build up authority and gain backlinks from other domains before it can be recognised by search engines.
Which is better, SEO or PPC?
We recommend using PPC and SEO to achieve better results in the long term, as they both benefit different aspects of the websites. However, for new businesses it is recommended you begin with PPC as results can be seen quicker, which is perfect for testing the markets. SEO is more appropriate for businesses ready to make long-term commitments after having tested the water.