Driving Measurable Sales Growth Through Google Ads
We help businesses increase qualified leads, conversions and revenue by building performance-driven Google Ads strategies aligned with clear sales objectives.
Why Google Ads Often Fails to Drive Growth
Many businesses invest in Google Ads but struggle to see meaningful sales results. The problem is rarely the platform itself, but how it is approached.
Common issues include:
❌ No clear conversion tracking or attribution
❌ Campaigns optimised for clicks instead of revenue
❌ Budgets allocated without understanding sales impact
❌ Keywords and messaging disconnected from real buying intent
Without a clear growth framework, Google Ads becomes a cost rather than a scalable sales engine.
How We Drive Sales Growth via Google Ads
At eSharp, we don’t treat Google Ads as a technical task. We treat it as a sales growth system.
✔Sales-First Strategy
We start with your sales objectives, not your ad account. Campaign structures, keywords and messaging are built backwards from what actually drives revenue.
✔ Data-Driven Decision Making
Every optimisation decision is backed by conversion data and performance insights. We focus on lead quality, conversion rates and cost per acquisition, not surface-level metrics.
✔ Continuous Optimisation for Growth
As performance data becomes clearer, budgets are refined and scaled into what works. Growth is built progressively, not forced through short-term tactics.
What This Looks Like in Practice
Our Google Ads management includes:
✔Business & Competitor Analysis
✔Sales-driven account and campaign structure
✔Commercial-intent keyword research
✔High-converting ad copy and ongoing testing
✔Smart bidding and budget optimisation
✔Accurate conversion tracking and validation
✔Ongoing optimisation tied to sales outcomes
✔Transparent reporting with real-time dashboards
Everything we do is tied back to one question:
Is this contributing to measurable sales growth?
Trusted Google Partner Expertise
eSharp is an Australian-owned, fully certified Google Partner with over 16 years of industry experience. We’re a small, close-knit team who genuinely care about doing things properly and staying on top of changes, so our clients don’t have to. By keeping things simple and flexible, we’re able to tailor our approach to each business and build long-term relationships based on trust, transparency and results that truly matter.
Proven Results Across Industries
We’ve helped businesses achieve outcomes such as:
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10%–30% reduction in cost per click
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Significant increases in qualified leads
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Strong and sustainable return on ad spend
Most of our clients work with us long-term because our focus is on growth, not short-term metrics.
Alleviate Health Supports
Gracie Barra
HVAC Direct
Grass Bros
Growth Plans
Our Growth Plans are designed to support different stages of sales growth.
Google Ads performance depends on strategy, execution and ongoing optimisation. Our plans are structured to ensure campaigns are managed with the level of attention required to achieve sustainable sales growth.
Pay quarterly with auto-pay and save 5%
FOUDATION
$599
monthly
Designed for businesses with a focused sales objective who want a solid, well-managed Google Ads foundation to drive measurable results.
Typically suited for
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One website
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One core offering
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One primary location
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Single sales objective
What’s included
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Sales-first planning
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1 campaign group
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Dedicated account manager
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Ongoing optimisation
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Intent-based keyword research
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Ad copy & testing
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Competitor & audience insights
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Smart bidding & budgeting
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Click fraud protection
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Conversion tracking
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Real-time dashboard
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Monthly reporting
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Business-hours support
GROWTH
$899
monthly
Designed for businesses with multiple services, locations, or growth priorities that require more active optimisation and strategic refinement.
Typically suited for
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One website
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Multiple offerings
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Multiple locations
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Defined growth goals
What’s included
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Sales-led planning & refinement
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Up to 2 campaign groups
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Dedicated account manager
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More frequent optimisation
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Keyword expansion & testing
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Ad copy iteration
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Deeper competitor insights
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Advanced bidding & budgeting
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Click fraud protection
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Conversion tracking
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Real-time dashboard
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Monthly reporting
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Priority business-hours support
SCALE
$1199
monthly
Designed for businesses actively scaling, testing new opportunities, and using Google Ads as a key growth driver.
Typically suited for
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One or more websites
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Multiple growth objectives
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Multi-market or expanding reach
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Active testing & scaling
What’s included
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Advanced growth planning
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Up to 3 campaign groups
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Dedicated account manager
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Proactive optimisation
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Ongoing experimentation
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Creative & audience testing
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Strategic bidding control
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Conversion optimisation
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Click fraud protection
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Real-time dashboard
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Performance insights
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Fast-response support
CUSTOM
from $1999
monthly
Designed for businesses with complex structures, evolving strategies, or ambitious growth goals that don’t fit neatly into standard plans.
Typically suited for
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Complex account structures
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Multiple brands or locations
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High-growth or evolving needs
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Strategic collaboration required
What’s included
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Custom strategy & scope
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Flexible campaign structure
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Proactive optimisation
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Ongoing experimentation
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Advanced performance reviews
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Close collaboration
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Fast-response support
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Custom reporting
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Flexible pricing
* T&C applies.
One-off setup fee
There is a one-off $799 setup fee for new onboarding customers. This fee includes Google conversion tracking setup, linking to Google analytics, keyword research, competitor analysis, writing ad copies, setting up new campaigns, creating bidding strategy, etc. Maximum 3 campaigns. There is $150 one-off setup fee for each extra campaign.
When you pay quarterly with auto-pay, you can save $400 on the one-off setup fee and an additional 5% on the management fee.
Up to $1800 Google ad credits
We will claim the Google Ads credit on your behalf, which is a new customer offer from Google. Terms and conditions apply.
What People Are Saying
“I have been working with eSharp for the last 2 years and it has been phenomenal! Very responsive and always thinks of the best way to go about doing things. They have helped us immensely with google advertising and setting up email systems etc. Thanks!”
Matt Buchanan-Pascall
Clinic Owner of Macquarie Vets Hospital, Veterinarian
“It has been great to work with eSharp on our advertising strategy. They are very reliable, extremely knowledgeable, and truly care about our business. They took the time to understand our audience and created campaigns tailored to our needs. Since we started with them, we have seen a sharp increase in the number of leads and engagement on our social media. I highly recommend their service to anyone looking to level up their business.”
Vanessa Baldacci
Director of Gracie Barra Shellharbour
“The company I work for hired eSharp to do our Google AdWords and SEO.
They are very knowledgeable, always have updates on what is happening in the market, and are very proactive at finding different ways to get our account to improve. I would highly recommend their services as they are reliable and very experienced.”
Ana Carolina Gacia
Account Manager at Outbrain
Frequently Asked Questions
Feel Free to contact us if you have any other questions.
Is Google ads right for my business?
Google Ads works best when there is clear search intent, a defined conversion goal, and the ability to measure outcomes meaningfully. For some businesses, it can drive scalable sales growth. For others, it may require refinement, testing, or a different approach altogether.
There isn’t a simple formula. Performance depends on factors such as industry competitiveness, conversion readiness, and commercial viability. In highly competitive markets, cost per lead can range from $50 to $300 or more, and stronger competitors can push auction prices higher. Understanding whether the economics make sense is essential before scaling investment.
For eCommerce businesses, factors like product range and repeat purchase rate also play a key role. Businesses with multiple SKUs or strong customer retention often have greater flexibility, as customer acquisition costs can be spread across multiple purchases over time.
That’s why we don’t believe in forcing Google Ads. Before scaling spend, we often recommend an initial validation phase to assess demand, competition, conversion performance, and lead quality. This allows us to give you a clear, honest view on whether Google Ads is the right growth channel for your business — and what the most sensible next step should be, based on data rather than assumptions.
What should I prepare before launching a Google ads campaign?
There are a few things that must be considered. Below is our recommended checklist.
- Do you have a professionally crafted and fast-loading website that aligns with your brand presence?
The website is the place your potential customers visit after they click on your ads. A high converting website will build trust, boost the audience’s confidence in your business and encourage them to do business with you. You could find more information from our blog on how to create a high converting landing page.
- Who is your target market? What keywords are your potential customers searching for online?
- Who are your competitors? How will your business and advertisement differentiate you from everyone else?
- What are your calls-to-action(CTA)? What kind of actions do you want the audiences to do after they visit your website? For example, do you want them to:
- contact you by an inquiry form
- call you
- sign-up to your mailing list
- request a demo
- buy
- come in-store
- follow you on social media
- Your goal and budget. How much are you willing to pay for each enquiry? What is your monthly budget? What do you want to achieve through the Google ads campaign?
You may find it hard to answer all above questions, but they are worth it. Before anything else, preparation is the key to success. We are here to help if you need any assistance.
What are the different types of Google ads?
Google ads provide different campaigns to choose from. These are:
- Search campaigns
- Display campaigns
- Video campaigns
- Shopping campaigns
- App campaigns
- Local campaigns
- Smart campaigns
- Performance max campaigns
We will help you to select the right campaign type for your advertising needs.
How do I decide my budget?
Determining the budget may be a little trickier, however will be broken down for you. Depending on the average CPC(cost per click) and how competitive your industry is, the budget will vary. We will provide you with the average CPC of your keywords and other historical data to assist you making the decision.
If you are still not sure, it is always handy to start with a small but decent budget to test the outcome and increase the budget when the performance is stable.
We check your account daily after changing or applying a budget to analyse how your campaigns have performed and take action quickly if changes are required.
How soon can I see the result?
It takes time for Google ads to kick in. The learning phase is around 5 to 10 days. So, after the campaigns are up and running, it takes roughly about one month to see the effectiveness. We highly recommend running the Google ads for at least 3 months to see the full results. Sustainable sales growth typically requires ongoing optimisation based on conversion performance.
Do you guarantee results?
We don’t guarantee specific numbers. Instead, we focus on building a measurable, data-driven framework that gives campaigns the best chance to scale responsibly.
Can SEO replace Google Ads?
SEO is best used as a supporting strategy. For most businesses, Google Ads provides faster and more controllable growth signals.