Bespoke Google Ads Management Service for Aussie Small Businesses
To stay ahead of your competitors on Google
Help Small Businesses Thrive
We are the small business digital marketing expert
When it comes to small business marketing, we know a thing or two. Limited marketing budget, lack of resources, and intense competition all make it challenging for small businesses to grow, not to mention the high service fee, lack of personalised attention, lack of transparency, and complex communication channels when working with a big marketing agency. We understand all the pains and are committed to removing the frustration out of growing your business.
Quality Guarantee
You will be supported by an experienced high-performing team. All our staff are fully certified with at least 5 years of experience in the industry. All our services are committed to meeting the industry standard.
Cost Effective
By embracing strategies such as streamlining processes, minimising waste, and maximising productivity, we keep the overhead costs low without sacrificing service quality.
Transparency
We provide transparent reporting and access to the real-time dashboard to make it easy for you to understand the impact of your marketing campaigns and make informed decisions about future marketing strategies.
Quick Turnaround Time
By adopting lean management practices and streamlining processes, you will be provided with a clear timeline for completing the project or service. Let us know if you need our help urgently, we will do our best to assist.
Custom Solution
Big agencies often service many big clients, which makes it difficult for small businesses to receive personalised attention. You will always receive full attention and custom solution from us as helping small businesses grow is our only priority.
Result-driven
We establish clear metrics for success, such as increased website traffic, improved search engine rankings, or increased sales. This ensures that we will deliver the results you desire.
Google Partner
eSharp is an Australian-owned fully certified Google partner with over 15 years of experience in the industry.
We are a small high-performance team with low overhead, which enables us to provide custom solutions to every client at an affordable price.
We pride ourselves on the successful long-term partnerships we build with our clients.
You win, we win.
Plans & Pricing
We put a real focus on driving sales to grow our clients’ businesses, that’s why we receive so many referrals from them.
We treat all accounts like our own and we guarantee:
- The best quality of work with the best price.
- Transparent fix price. No hidden fee.
Pay quarterly and save 5%
STANDARD
$499
monthly
Ideal for small-sized businesses that provide products or services to the local community.
Daily ads spend between $20 to $70.
1 campaign
1 website
1 ad account
Dedicated account manager
Priority support for critical issues
Unlimited email support
Keywords research
Writing of ad copies
Competitors analysis
Audience analysis
Click fraud prevention
Bidding strategy and smart budgeting
Testing and optimisations
Real-time dashboard
The monthly reporting
ENHANCED
$699
monthly
Ideal for small to medium-sized businesses that provide products or services citywide.
Daily ads spend between $70 to $200.
Up to 2 campaigns
1 website
1 ad account
Dedicated account manager
Priority support for critical issues
Unlimited email support
Keywords research
Writing of ad copies
Competitors analysis
Click fraud prevention
Audience analysis
Bidding strategy and smart budgeting
Testing and optimisations
Real-time dashboard
The monthly reporting
PREMIUM
$899
monthly
Ideal for medium-sized businesses that provide products or services nationwide.
Daily ads spend between $200 to $400.
Up to 3 campaigns
1 website
1 ad account
Dedicated account manager
Priority support for critical issues
Unlimited email support
Quarterly strategic planning session
Keywords research
Writing of ad copies
Competitors analysis
Audience analysis
Click fraud prevention
Bidding strategy and smart budgeting
Testing and optimisations
Real-time dashboard
The monthly reporting
ULTIMATE
$1099
monthly
Ideal for businesses that are looking for a custom plan. We will work as your extended in-house team.
Daily ads spend more than $400.
Please get in touch with us for a custom solution. Our standard hourly rate is $100 to $150/hour (depending on the level of skills required) and we provide all long-term customers with a good discount rate.
One-off setup fee
There is a one-off $799+GST setup fee for new onboarding customers. This fee includes Google conversion tracking setup, linking to Google analytics, keyword research, competitor analysis, writing ad copies, setting up new campaigns, creating bidding strategy, etc. Maximum 3 campaigns. There is $100 one-off setup fee for each extra campaign.
When you pay quarterly, you can save $500 on the one-off setup fee and an additional 5% on the management fee.
$600 Google ad credits
we will claim the $600 Google Ads credit on your behalf, which is a new customer offer from Google. Terms and conditions apply.
Interested in Working with Us?
Step 1 – To understand your needs.
You will be asked to fill in a questionnaire. So, we will better understand what you want to achieve and what is important to you.
Step 2 – We will conduct comprehensive keyword research and competitor analysis based on the information you provide, which takes around one week.
Step 3 – A proposal in writing will be provided.
Step 4 – We will start creating the new campaigns upon your approval.
Step 5 – We will manage the ads on a daily basis to maximise the ROI.
Case Studies
Grounded in data-driven methodology, we provide strategic Google ads management service, which saves clients 10%-30% in cost per click while driving more sales.
Most of our clients have been working with us for many years. We have an over 90% retention rate.
Alleviate Health Supports
Gracie Barra
HVAC Direct
Grass Bros
What Are Included
As we are grounded heavily in data-driven methodology, we will do everything we can to save your every cost per click and ensure Google only sends the most relevant potential clients to your website.
Keyword Research and Analysis
With in-depth research and continuous testing, we carefully select the keywords to target your most relevant potential customers.
Savings in Cost Per Click
We do all is necessary to enhance your Quality Scores, which will greatly lower the costs for your advertising fee.
Writing Solid Ad Copies and Split Testing
We create appropriate headlines and ad descriptions and find out the best copies through A/B testing to attract the audience you desire.
Audience Analysis and User Targeting
We always have your target audience in mind, for example, age, gender, location, language, etc, to send the right messages to the right people.
Bidding Strategy Testing and Optimization
We evaluate and determine the most effective bidding strategy based around your goals to maximise your return on the ad spends.
Competitor Analysis
Together we will outsmart your competitors, by analysing questions such as how much they spend on ads, what keywords they are targeting, and how to get most of the competition under the current budget your business is under.
Click Fraud Prevention
We protect your ads against fraudulent clicks to make sure you aren’t wasting your budget on who wants to harm your business.
Conversion Check- Up and Optimization
Not only do we monitor how many clicks, but also who are converted to make more conversions and maximize your ROI.
Realtime Dashboard and Monthly Reporting
Communication is the key to success. We endeavour to provide you with the transparency of how things are moving along. And we value your feedback to ensure we are always on the right track.
What People Are Saying
“I have been working with eSharp for the last 2 years and it has been phenomenal! Very responsive and always thinks of the best way to go about doing things. They have helped us immensely with google advertising and setting up email systems etc. Thanks!”
Matt Buchanan-Pascall
Clinic Owner of Macquarie Vets Hospital, Veterinarian
“It has been great to work with eSharp on our advertising strategy. They are very reliable, extremely knowledgeable, and truly care about our business. They took the time to understand our audience and created campaigns tailored to our needs. Since we started with them, we have seen a sharp increase in the number of leads and engagement on our social media. I highly recommend their service to anyone looking to level up their business.”
Vanessa Baldacci
Director of Gracie Barra Shellharbour
“The company I work for hired eSharp to do our Google AdWords and SEO.
They are very knowledgeable, always have updates on what is happening in the market, and are very proactive at finding different ways to get our account to improve. I would highly recommend their services as they are reliable and very experienced.”
Ana Carolina Gacia
Account Manager at Outbrain
Frequently Asked Questions
Feel Free to contact us if you have any other questions.
What should I prepare before launching a Google ads campaign?
There are a few things that must be considered. Below is our recommended checklist.
- Do you have a professionally crafted and fast-loading website that aligns with your brand presence?
The website is the place your potential customers visit after they click on your ads. A high converting website will build trust, boost the audience’s confidence in your business and encourage them to do business with you. You could find more information from our blog on how to create a high converting landing page.
- Who is your target market? What keywords are your potential customers searching for online?
- Who are your competitors? How will your business and advertisement differentiate you from everyone else?
- What are your calls-to-action(CTA)? What kind of actions do you want the audiences to do after they visit your website? For example, do you want them to:
- contact you by an inquiry form
- call you
- sign-up to your mailing list
- request a demo
- buy
- come in-store
- follow you on social media
- Your goal and budget. How much are you willing to pay for each enquiry? What is your monthly budget? What do you want to achieve through the Google ads campaign?
You may find it hard to answer all above questions, but they are worth it. Before anything else, preparation is the key to success. We are here to help if you need any assistance.
What are the different types of Google ads?
Google ads provide different campaigns to choose from. These are:
- Search campaigns
- Display campaigns
- Video campaigns
- Shopping campaigns
- App campaigns
- Local campaigns
- Smart campaigns
- Performance max campaigns
We will help you to select the right campaign type for your advertising needs.
How do I decide my budget?
Determining the budget may be a little trickier, however will be broken down for you. Depending on the average CPC(cost per click) and how competitive your industry is, the budget will vary. We will provide you with the average CPC of your keywords and other historical data to assist you making the decision.
If you are still not sure, it is always handy to start with a small but decent budget to test the outcome and increase the budget when the performance is stable.
We check your account daily after changing or applying a budget to analyse how your campaigns have performed and take action quickly if changes are required.
Is Google ads right for my business?
This isn’t an easy formula and depends on your conversion rate and how competitive your industry is. But there are a few basic things to consider.
For example, can you afford the ad spend? In a very competitive industry, a cost per lead can range from $50 to $300. Your strong competitors could raise the auction price very high. You need to be well prepared before joining the competition.
If you advertise for an eCommerce shop, how many SKUs do you have? What is your repurchasing rate? The more varieties of products you have, the more likely you are going to get a better result. A shop with a high repurchasing rate will have a higher capability to compete with its competitors because it lowers the cost to acquire new customers.
If you are still unsure, talk to us. We will provide our best possible advice.
How soon can I see the result?
It takes time for Google ads to kick in. The learning phase is around 15 to 20 days. So, after the campaigns are up and running, it takes roughly about one month to see the effectiveness. We highly recommend running the Google ads for at least 3 months to see the full results.